The CItadel Growth Stages:
0 TO 9 EMPLOYEES: The One Person Show
10 TO 19 EMPLOYEES: Start Delegating
20 TO 29 EMPLOYEES: Operationalize & Customer-centric
30 TO 49 EMPLOYEES: The People Crunch
50 TO 99 EMPLOYEES: Professionalizing
100+ EMPLOYEES: The Corporation
Excerpt from Cool Companies Content by Christopher Hsu. Interviews by Claudia Singer.
Read PDF version that appeared in the Cool Companies industry guide by Chris Hsu [PDF] This version contains graphics and pictures.
There is no doubt that a citadel company and its CEO must evolve for the company to survive and grow. Are there common milestones of growth? We present a research study of high-growth Ontario companies that suggests there are. The stages of growth are marked by employee size: 0, 10, 20, 30, 50, 100+ employees. We take a look at the characteristics of each stage and the milestones the company needs to reach before they enter the next stage. Citadel entrepreneurs of high-growth companies from across Canada comment on their growth experiences.
Wouldn’t it be amazing if there was a manual on how to grow a citadel company from 1 to 100+ employees in a decade? Maybe we’ve found an outline.
The Chair of Cool Companies magazine’s Editorial Advisory Committee, Christopher Hsu, did a research project for the Government of Ontario (Footnote 1). He discovered 6 distinct stages of growth in a company’s evolution with distinct milestones. The stages are marked by employee size: 0, 10, 20, 30, 50, 100+ employees.
The Chris Hsu study was a market research survey of 746 high-growth companies headquartered in Ontario, and controlled by Canadian residents. In any one three-year period, only 17% of all the companies in Canada are classified as high-growth, with 50% sales growth over 3 years.
While we may not all be CEOs of high-growth citadel companies, let’s use high-growth companies and Chris Hsu’s study as a benchmark and discussion starter. We take a look at the characteristics of each stage. Of course, not every company matches perfectly but the overall theme of each stage is compelling. Each stage requires the CEO and the citadel company to make a switch in behaviour, and this will happen at different times within a stage.
The majority of citadel companies in any one stage behave in a comparable fashion, however they do not all grow to the next stage at the same time. Company evolution is seldom a tidy, linear and discrete process. Companies can even go back to a stage. Growth is often erratic as companies have periods of stability (called plateaus) as they try to digest their recent growth spurt or figure out how to handle an unexpected challenge, such as a new competitor.
Although they have a lot going for them, not all high-growth companies reach their full potential. Some are sold off to bigger companies; some struggle along without ever breaking through to the next stage, and some die.
CEOs of high-growth citadel companies have a superior track record, with a lower failure rate than other firms. They possess great independence of mind, so their learning process is different. It is heavily based on the experimental advice of their peers; and it is highly focused on immediate needs, opportunities and challenges (with no time or patience for hypothetical learning), advises Christopher Hsu.
Chris Hsu advises that high-growth companies are über-performers characterized as generating sales growth of 50% or more in a 3-year period. In 2001, 17% of all Canadian for-profit companies with fewer than 500 employees and less than $50 million in annual revenue were high-growth companies. Between 1985 and 1999, high-growth companies created roughly 50% of all new jobs in Canada. They can be found all over Canada; however, the results of the Rumball study in this article focus only on high-growth companies in Ontario. (Source: Patrick Huot and Christine Carrington of Industry Canada)
Footnote 1: “The 6 Stages of Growth” Publication No. 3. Researched and written by Donald Rumball for the Ministry of Economic Development and Trade, 2001. The study can be found at http://www.sbe.gov.on.ca/ontcan/sbe/downloads/wisdom_exchange/we_report_sixstagesofgrowth.pdf.